
About Eunoia and our beauty products
Eunoia is an Ancient Greek word meaning ‘beautiful thinking’ reflecting our belief that beauty is more than skin deep - it’s a holistic expression of well-being and skin health.
Eunoia is a New Zealand owned skincare brand dedicated to developing innovative and unique formulations that work in harmony with the skin’s natural state.
The Eunoia Beauty range is designed for all skin types with no added fragrance or preservatives. Each formula has been carefully crafted by a microbiologist and a local cosmetic chemist - our products are formulated with scientifically researched ingredients and probiotics to support the skin’s microbiome.
We believe that achieving healthy-looking skin doesn’t have to be complicated, which is why our routine consists of just five steps.

Our Beauty Range
Our hero probiotic complex Ecoskin is a vegan pre/postbiotic blend that forms a protective layer on the skin.
Probiotics are known to introduce beneficial bacteria to the skin, which may help to :
- Support skin barrier
- Soothe visible redness
- Maintain a balanced complexion

Cindy Boote
‘Eunoia Beauty was created to fill a void in the saturated beauty market. Our complete range features skin identical ingredients, making it suitable for even the most sensitive skin.
These carefully selected ingredients are designed to support the skin’s natural healing process and help it reach its optimal state. I particularly wanted
anti aging and brightening solutions, and I’m proud to say that we have successfully achieved those goals.
Eunoia Beauty
A New Era of Skincare Vitality
Best wishes and Beautiful thinking
Cindy Boote ( founding director )