Eunoia was created due to the frustration of having sensitive, easily irritated skin but being unable to find skincare products that did not have essential oils, alcohols, fragrances or artificial colourants. Many brands that claim to be "clean" are just marketing their products towards what the consumer wants without following through with non-irritating formulations.
This lack of transparency lead me to start researching and understanding how skincare ingredients interact with the skin and microbiome. I soon became able to translate complicated INCI lists, this only highlighted how much money I had spent on products that were misleading with the ingredients they contained, or with such minute concentrations of active ingredients, they were completely unable to fulfil the marking claims they were making. Not only had I spent a lot of money, but I had also unknowingly been making my skin more sensitive by exposing it to these ingredients.
DEVELOPED BY A MICROBIOLOGIST
I used my background in microbiology to start reading scientific papers and researching what causes the skin barrier to become comprised and irritated and what innate mechanisms the body has for healing this damage..
What I discovered was that the health of the skin is completely reliant on the 10 trillion good bacterial living in the body and on the surface of the skin, known as the microbiome. This community of microorganisms fight acne-causing bacteria, produce hyaluronic acid and other factors of the NMF and keep skin healthy, resistant and looking young.
By providing the right nutrients to support the growth of these bacteria, the skin can repair itself and be its healthiest and most resilient.
FORMULATED AT PH.4.7
Using the knowledge I gained along the way, I started blogging in an attempt to help educate others on the science behind healthy skin. I then started a year-long journey to source the most beneficial probiotic and postbiotic ingredients and find combinations that work synergistically with the microbiome. What we created was our proprietary biome ceramide complex. A perfectly balanced blend of ceramides, vegetable cholesterol and free fatty acids that perfectly mimic the lipid matrix produced by the skin, combined with probiotic and prebiotic extracts that have been scientifically proven to support the skin flora and boost the health of the skin. The skin repairing and antiaging effects are amplified because Eunoia is the first skincare line to be formulated at pH 4.7, the pH the microbiome requires and the pH of naturally healthy skin.
what makes eunoia different?
Eunoia is the first skincare brand formulated at the (average) pH of healthy skin and contains no added preservatives or sensitizing ingredients. It is also based around containing the highest concentration of active skin-identical ingredients, including bio-ferments, lipids, pre-biotics and components of the skins own natural moisturization factor (NMF), that can work with the skins to support its inbuilt repair mechanisms.
Sustainability and the Environment
Because our key ingredients require protection from the light and air to ensure they are as not degraded, and to eliminate microbiome harming preservatives, Eunoia skincare Is packaged in specially designed airless vacuum pump containers. These ensure the formulas are as fresh as and as potent as possible, right up until the last drop.
To preserve the beauty of New Zealand, we are committed to reducing packaging waste and using only recyclable, and renewable materials. Our bottles are made with PETG food-grade plastic. They are Numerical code 1 that is fully recyclable throughout NZ. Because PET only weighs 10% of an identical glass container, it allows for less expensive shipping and handling, significantly reducing the carbon footprint.
We are recognised cruelty-free by PETA (People for the Ethical Treatment of Animals)